BRANDED CONTENT PRODUCTION
BLEACHER REPORT. All projects created within the walls of Bleacher Report are optimized to be perfect for brand pairings, projecting the hottest trends in sports, culture, and social media the video series’ produced discretely pair with brands to deliver high click through and entertainment value. I am the showrunner for the sponsored series B/REAL and the B/R Kicks' new brand series Sneaker Shock.
BDG MEDIA. Under the umbrella of BDG Media, I produced branded content for the Bustle, Romper and Elite Daily audiences, targeting millennials on Facebook and Instagram with short snackable partner sponsored content in the form of Bustle Breaks, Daily Breaks, and more traditional pre-roll. I had the opportunity to write and direct the content, ensuring brand voices were consistent with the overarching goals of BDG Media.
BIG BREAKFAST. I had the pleasure of freelance producing original comedy, branded, and co-sponsored content for Big Breakfast, the production company behind CollegeHumor.com. Clients I've worked with include Dodge, Mentos, Mike's Hard Lemonade, and the VitaminWater #CRWN series for sister channel WatchLoud.com.
UCB COMEDY. Along with serial production with the Digital Program, I've produced for Don't Think Productions, the Upright Citizens Brigade's branded content company, creating co-sponsored content for partners such as Fusion, Advertising Week, as well as original comedy for UCB's Vimeo and YouTube channels.
AICP. I have worked with the best and brightest AICP production crews in Los Angeles and New York City creating broadcast and digital commercials. Throughout my experience as a freelance Assistant Commercial Coordinator and Commercial Coordinator, I have worked for Radical.Media, Anonymous Content, MJZ, Reset Content, Smuggler, The Corner Shop, Skunk, A White Label, Prettybird, and more spanning campaigns including Diet Coke, L'Oreal, Jeep, Prudential, Progresso, Lowe's, Ragu, Kohl's, the American Music Awards, Subway, Cheerios, Trojan, Audi, and a big name fruit company with a precious NDA.
HAVAS NY & STUDIO6. I transitioned from commercial production to commercial agency in 2015, taking my line production and creative producing experience to test stim, broadcast and digital content for brands including K-Y, Woolite, Easy Off, Lysol, Keurig, IBM, and more at Havas NY and Studio6 in New York City.