Rachel Roderman rachel is a producer, director, and writer based in new york city and this is her website.

MAN ON THE STREET. Interacting with real people in real situations is a common and often daunting task in both editorial and branded content but with a great nimble crew anything is possible. Whether it's handing out gift cards, free sneakers, or asking questions to passer-bys, I've gotten a chance to bring unscripted premises to life.