Rachel Roderman rachel is an emmy nominated producer, director and writer based in new york city and this is her website.

MAN ON THE STREET. Interacting with real people in real situations is a common and often daunting task in both editorial and branded content but with a great nimble crew anything is possible. Whether it's handing out gift cards, free sneakers, or asking questions to passer-bys, I've gotten a chance to bring unscripted premises to life.